Srinivas argued that Google’s reliance on advertising revenue is fundamentally at odds with the future of AI-driven web ...

Perplexity’s new AI browser, Comet, is now live. Here’s how it fits into the company’s long-term vision for search and task ...

The AI-native browsers aim to streamline workflows and redefine web interaction, posing a serious threat to Google’s ...

Advertising first. Perplexity.ai is introducing ads to its results — the first advertising deployment ... the AI advertising strategy may contradict efforts to accelerate adoption rates among ...

Perplexity, an NVIDIA-backed AI search startup, is in discussions with major smartphone makers (or OEMs) to pre-install its ...

TL;DR Key Takeaways : Combining Perplexity and NotebookLM enhances strategy development by streamlining research, analysis, and plan creation into a structured three-step workflow.

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice ...

The deal allows Airtel to experiment with premium AI services, learn from user behaviour, and potentially monetise the partnership by bundling and reselling Perplexity’s offerings to its vast user ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...

In an era where AI decides which brands get surfaced, summarized or cited, the question isn't "How can I rank higher?" It is ...