Alix Earle and Palm Tree Crew are ushering in a new era for SipMARGS, the ready-to-drink sparkling margarita brand, with an ...

The Miami-based content creator’s latest venture combines her love for socializing with savvy business acumen.

The offseason turned extra special for Houston Texans star Braxton Berrios' girlfriend, Alix Earle, who recently launched her cocktail brand.

SipMARGS is made from a blend of premium tequila Blanco, natural ingredients, real fruit juice, real cane sugar and sparkling water.

And speaking of influencers, social media savant and proud University of Miami alumna Alix Earle is now an investor and brand partner. Founded by CEO Justin Nabonza, SipMargs secured a $3 million ...

Leave it to Alix Earle to turn golf into a hot sport worth watching. Earle took some swings with a driver, hoping that she would hit the golf ball straight down the fairway. Onlookers, though, ...

It's not only Braxton Berrios who had some big news this week. His girlfriend, social media personality Alix Earle, also ...

Alix Earle fans noticed a subtle update from the influencer on her departure from Alex Cooper's Unwell podcast network.

Earle instead documented herself spending time with boyfriend Braxton Berrios and her friends throughout the week, seemingly ...

Content creators across the globe are now starting their own brands across various industries from fitness to food to beauty.

A few photos also have Earle teeing off as a can of SipMARGS rests carefully on the caddy's mouth. Talk about a trick shot! Alix knows how to keep her millions of fans and followers wanting more ...