The ad follows On's recent video from the Super Bowl, in which Elmo questioned On minority owner Roger Federer about how to say “On”—or is it QC? The latest video is called “Soft Wins With ...
This latest campaign follows On's Super Bowl commercial that starred Roger Federer alongside Elmo. The spot showed Federer and Elmo playfully clearing up any confusion around On's brand name and ...
Deeper relationships with celebrity ambassadors and wholesale partners are in focus as the activewear brand grows sales by ...
Allemann said the plan is to add another 19 stores this year. He also said that the company’s first Super Bowl commercial, ...
Rafael Nadal has explained why his rivalry with Roger Federer was ‘more attractive’ than his rivalry with Novak Djokovic ...
Court sports shined on football's biggest day, from an unexpected halftime show appearance...to Elmo talking tennis...to pickleball hustling from Catherine O’Hara and William Dafoe.
On is promoting "soft wins" while Nike goes hard on winning. The post On Running’s ‘Soft Wins’ Campaign Is Latest Shot at Nike appeared first on Front Office Sports.