Khloé Kardashian is getting in on the snack game — albeit with a twist. The reality star and entrepreneur just announced she’s launching Khloud, a new line of popcorn that’s packed with protein. As Kardashian announced on Instagram,

Kardashian spoke with PEOPLE about the launch of her new health-conscious food brand and her plans to shake up the snack industry, one kernel at a time.

Khloé Kardashian announced her new snack brand, Khloud Protein Popcorn. Khloud popcorn is covered with seasonings and protein from milk protein isolate, yielding 7 grams of protein per serving. The new snack will be available in three flavors online and in Target locations across the country starting on April 29.