As brands scramble to post orange content, Swift and her management team, Taylor Nation, have executed a masterclass in fan-led marketing, slowly unveiling elements of her release via fun Easter eggs hidden in live performances, interviews, and social posts.

The Grammy winner gave one of her most revealing interviews in years on 'New Heights,' circumventing the traditional media landscape in the process.

Ever since Taylor Swift announced her 12th studio album, The Life of a Showgirl, Swifties have been deep in theory mode. From decoding the symbolism behind the release date to guessing the full list of collaborators,