Like many industries during the ongoing coronavirus pandemic, digital advertising and media have suffered greatly over the course of 2020. Furloughs and layoffs skyrocketed among global marketers ...

The company now predicts a 22.5 percent jump this year, after a COVID hit in 2020, and 9.7 percent next year. By Georg Szalai Global Business Editor Global advertising in 2021 and 2022 will end up ...

Research released from The Advertising Coalition and conducted by IHS Markit on Wednesday finds that advertising generated $7.1 trillion in sales in 2021, and it supported 28.5 million U.S. jobs. The ...

Three prominent global ad agencies (Magna, Zenith and GroupM) recently issued their final forecast for the ad marketplace in 2021 and a look at 2022. Forecast were provided for both the U.S. and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The digital advertising industry is turning into an anti-competitive environment controlled ...

Advertising revenue in the United States is expected to increase by 22% to $279 billion in 2021, a sign that the industry has turned a corner following the uncertainty during the COVID-19 pandemic, ...

MEGA STARS: Freedom and self-expression have always been at the core of the Dsquared2 brand. With their spring 2021 advertising campaign, Dean and Dan Caten accented those values by tapping a large, ...

Worldwide spending will reach $657 billion thanks to a record gain of 14 percent, while the U.S. will record its strongest growth rate in 40 years, according to Magna. By Georg Szalai Global Business ...

Advertising is no longer the least-trusted profession in the world, but it still ranks near the bottom, according to an annual study conducted by consumer research giant Ipsos. The 2021 edition of its ...

Airbnb is trying to win on brand with a reduced reliance on Google while the smaller Vrbo embraced YouTube big-time, and will spend, spend, spend to advantage. Vacation rental brand Vrbo has seemingly ...

If you told me five years ago that advertising could save the so-called "open web," I wouldn't have listened. But this week, at Collision 2021, I did just that, lining up a virtual chat with Collision ...

School of Visual Arts (SVA) presents “BFA Advertising and BFA Design: 2021 Spring Show,” an exhibition of advertising, design and interaction and motion-graphics work created by BFA Advertising and ...