Sony Pictures tapped 360-degree virtual reality marketing to promote its new film “Escape Room.” Sony teamed with OmniVirt for its VR/AR platform to distribute the 360-degree ads across relevant media ...

A recently published patent for what's described as a "virtual reality floor mat" just popped up, and it could outline Microsoft's VR ambitions. The mat itself is electronic and works in tandem with ...

Jason Smith had a successful business in Carbondale. His electronic cigarette store, 618 Vape, had grown over seven years and served a loyal group of customers. Yet, Smith didn’t like what he saw ...

There's a small lie that's snowballing into a huge lie when it comes to 360-degree videos and virtual reality. You see, with the rise of VR, there's been an inevitable rush to produce content for it.

Scientists have developed a quick and easy approach for capturing 360° VR photography without using expensive specialist cameras. The system uses a commercially available 360° camera on a rotating ...

The San Antonio Brahmas' signal-callers are using 360 VR technology in film sessions to watch plays from a quarterback's perspective. Brahmas' offensive coordinator A.J. Smith invented the software ...