Meta will also use voice recordings, photos, and videos acquired through footage from Meta’s Ray-Ban smart glasses to create ads. The ads will display on Facebook and Instagram feeds, but will not surface on WhatsApp unless users link their accounts to Instagram or Facebook.

Instagram is introducing a new way for creators to work with brands to make money by recommending products. On Thursday, Meta introduced an addition to its Partnership Ads called Testimonials, which allows creators to get paid via written endorsements ...

Aerie's pledge to avoid AI in advertising gained 40,000 Instagram likes. It's not the only brand to reject the tech.

Finally, Mosseri says, not every ad appears after you start talking about it. "You might have actually seen that ad before you had the conversation and not realized it… We scroll by ads quickly, and sometimes you internalize some of that, and that actually affects what you talk about later," he says.

Instagram has been quietly testing skippable ads on Reels, as it continues to battle both Youtube and Tiktok for short-form video dominance.First reported by US trade publication Adweek, the advertisements are pre-empted by a countdown timer in the top-right-hand corner of the screen,