Apple could be creating an operating system supported by advertisements, allowing users to obtain the software at a reduced price, or for free, in exchange for being required to view ads. The patent ...

Overture Services has unveiled new software that's designed to be a marketer's clearinghouse for tracking the effectiveness of online advertising. The Yahoo-owned commercial search provider on ...

Apple blew up the advertising market in 2020 when it gave tracking an opt-in feature on iOS. Since then, Google—the world's biggest advertiser—has been slow to roll out its solution for Android and ...

The company’s launching its new Variance Reduction System in response to a settlement with the US Department of Justice. The company’s launching its new Variance Reduction System in response to a ...

Small advertisers that rely on Facebook to spread marketing messages are up in arms over the social network’s automated ad systems, complaining that inflexible account blocking tools and a lack of ...

An audit by researchers at the University of Southern California found that Facebook’s ad delivery system discriminates against women, showing them different ads than it shows to men and excluding ...