Scott Sutton is CEO of Later, a leading social media marketing platform, guiding its strategy and operations to help brands ...

For PPC marketers judged on generating a return on advertising spend, it’s tempting to focus on bottom-of-the-funnel tactics to generate last-interaction conversions. However, upper funnel advertising ...

You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...

Unless you’ve been living under a rock (stone/pebble/hard surface… outdated keyword variant joke, sorry) in the digital marketing world, you’ve likely run across at least one confident declaration in ...

If the world’s dominant discovery engine is still expanding, how can SEO be dead? It isn’t. What’s failing is the model that ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

Earned, owned, and paid media no longer operate in silo. In-feed, they collapse into one thing. A creator post is social proof, education, and conversion all at once. Brand content is public ...

Opinions expressed by Entrepreneur contributors are their own. Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the ...

Tanner Elton, VP of U.S. Ad Sales for Amazon Ads kicks off the Day 2 Keynote at the Unboxed conference. (Image courtesy Amazon) That diverse content and commerce ecosystem, combined with the company’s ...

Effective “full-funnel marketing” execution relies on putting into play a diversified and balanced mix of programs that reach target prospects at every stage of the buying process. In previous columns ...

Opinions expressed by Entrepreneur contributors are their own. It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a ...