For startups, marketing isn't just about promoting a product. It's the engine behind your growth. While a strong launch or viral campaign might provide an initial boost in sales, sustaining that ...

The best lessons are often borne from experience. And if you haven’t been there yourself, learning from someone who has can be just as valuable. The Fast Company Executive Board is a private, ...

An excellent resolution for marketers in 2024 would be to make friends with your CFO (chief financial officer). Early in my marketing career I reported to the CFO (a little weird, I know). But in ...

Stacy Jones is founder/ceo of LA pop culture creative agency Hollywood Branded and host of Marketing Mistakes (+ How To Avoid Them) podcast. I've spent years unlocking the power of influencer and PR ...

Marketing may be a field everyone is familiar with, but how many truly understand it? Although graduate students new to the industry may conflate marketing with advertising, that's just one small ...

Leverage social media effectively to push your brand or product into the public eye. Create mutually beneficial partnerships to amplify excitement around your product and reach broader audiences.

Are you a print subscriber? Activate your account. 12 hours 7 min ago By Erika Wheless - 13 hours 48 min ago By Ewan Larkin - 13 hours 55 min ago By Asa Hiken - 14 hours 14 min ago By Ad Age Staff - ...

There’s been a recent push, most likely by accountants and other budget-minded types, to establish a direct return on investment for marketing efforts. I can understand this thinking. Advertising and ...

The 65th annual Grammy Awards returned Sunday night, delivering big-name performances from contemporary stars, newcomers, and iconic veterans alike. It was also a night full of history as Beyonce ...

Variety’s Entertainment Marketing Summit returns April 24, providing an opportunity for studio heads, stakeholders and marketing officers to discuss their work — and wider industry trends — during a ...