For up-and-coming brand marketers, tools like Midjourney and Copilot are becoming core to testing creative ideas and turning data into insights.

For decades, advertising has relied on human imagination: a clever slogan, an emotional story, the perfect image that connects a brand with its audience. But that creative process is changing.

2026 will be the year that we really start to see AI-generated commercials and marketing content everywhere. 2026 will be the year that we really start to see AI-generated commercials and marketing ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement. In 2026, AI is no longer something marketers are debating. It’s actively ...

AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down. Yet, although everyone’s talking, ...

Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month ...

McDonald’s has released an AI-generated Christmas ad, sparking online backlash, which grew so fierce that McDonald’s turned off comments on YouTube before setting the video to private. However, the AI ...

Porsche has closed out the year with a holiday commercial that looks like it rolled straight out of an AI image generator, yet every frame was crafted by human hands. In a season saturated with ...

Huge investment announcements by ChatGPT-maker OpenAI this week boosted tech optimism but there are worries that the AI-fuelled rally may have run too far - Copyright ...