About 18 months after the company first previewed the “next-gen Alexa” built with generative AI, it unveiled Alexa+, and early access will be available starting in March. Alexa+ will exist alongside the older Alexa and will cost $20 a month,

Ten years after Amazon debuted its virtual assistant, Alexa is finally being upgraded for the generative-AI age. Meet Alexa+.

Amazon is finally launching the long-awaited generative AI version of Alexa — Alexa Plus — that, if all goes well, will take away much of the friction that comes with talking to a speaker to control your smart home or getting info on the fly.