Ad-supported apps drew the vast majority of time spent watching connected TV in the first half of 2023, but the level of attention paid to streaming ads fell, according to a new report from TVision.

A trio of streaming offerings are set to launch Nov. 1 When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. BELLEVUE, Wash.—T-Mobile is set to enter ...

In late 2017, T-Mobile announced it would acquire the small cable TV company Layer3. At the time, the carrier said it was going to use the technology developed by Layer3 as the basis for a disruptive ...

New York City, Nov. 17, 2022 (GLOBE NEWSWIRE) -- Today TVision, the company measuring every second of TV and CTV viewer engagement, introduces CTV Campaign Measurement, giving advertisers, media ...

Although YouTube continues to dominate overall streaming viewing share, premium streaming platforms command much more "attention" versus YouTube. In prime time, for example, premium streaming apps ...

New York City, July 19, 2022 (GLOBE NEWSWIRE) -- Today TVision, the company measuring every second of TV and CTV viewer engagement, released its semi-annual report: “The State of CTV Advertising” ...