Apple finally put the App Store where the rest of the internet lives: the web. You can now scroll categories, search apps, ...

Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have ...

Apple is now enforcing a new setup for the App Store for all users, and it is centering on the appearance of search ads that will now see on the platform despite not using it to find different games ...

If you prefer your app recommendations to be served by the highest bidder, then you’re in luck. Apple has enabled Search Ads to appear on the front page and related app pages on the App Store. “Apple ...

The holidays are around the corner, and Apple has included a holiday Easter egg in its Store app. Here's how you can find it ...

Apple today updated its Apple Store app for the iPhone and iPad, introducing a new icon that better matches the Liquid Glass ...

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The next time you want to download an app on your iPhone, prepare to see more ads. Starting on October 25th, Apple will begin rolling out two additional ad categories to the App Store, according to an ...