Macworld Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the ...

Apple has continued its efforts to rebrand some of its Services, quietly adding a colorful and stylized Apple logo to Apple ...

The new visual identity centers on a kaleidoscopic logo animation that transforms the familiar Apple aesthetic into more ...

The redesign, spotted on the updated Apple TV website by MacRumors, splits the typical Apple logo into six colorful slices, ...

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

Apple has updated the logo for its Apple One service. For example, its icon is split into six slices. Each slice includes the ...