Facebook faces greater competition from Google in mobile ad campaigns that target people who have previously used an app, per a study that mobile attribution and marketing analytics firm AppsFlyer ...

AppsFlyer, a mobile attribution analytics company, has tweaked a few features in its platform, which was initially launched for app developers to support advertising agencies that want to help brand ...

GamesBeat Next is almost here! GB Next is the premier event for product leaders and leadership in the gaming industry. Coming up October 28th and 29th, join fellow leaders and amazing speakers like ...

Mobile marketers often have a hard time determining the impact of CTV ads on their overall advertising strategy. But with the right signals in place, it gets a lot easier. On Tuesday, Roku and ...

If you’ve developed an app — even if you’re successfully selling it — there’s one statement that’s unquestionably true: you’re letting potential users slip through your fingers. No matter how good ...