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Integral Ad Science had a decent Q1 – especially in comparison to its direct competitor, DoubleVerify. Even so, frustration with the opacity of third-party brand safety and ad verification providers ...

At times, the loathing is over the top. Certain members of the advertising ecosystem (even ad networks) have little respect for the ad network model. It’s as if someone stole the complainers’ lunch ...

Many great articles have exposed the seedy underbelly of Local Services Ads spam and fake reviews. There’s one on Search Engine Roundtable regarding fake reviews and another on Search Engine Land ...

Are you a print subscriber? Activate your account. By Parker Herren - 11 hours 26 min ago By Ad Age Studio 30 - 13 hours 33 min ago By Phoebe Bain - 14 hours 26 min ago 15 hours 18 min ago 15 hours 41 ...

Brands are often struggling with other advertisers encroaching on their trademark terms in search ads. Sometimes brand trademarks are used by “friendly” advertisers such as resellers, but a study ...

June 30, 2021 Unsolicited emails that appeared as a fake Fox News article led to a Keto Burn scam that had no ... May 31, 2021 Advertisers posted a doctored image of actress Melissa McCarthy with Metz ...