How does sound in audio and podcast advertising affect and influence people in real-time? That is a question that Scott Simonelli, founder and CEO of Amazon’s Audible-backed Veritonic, set out to ...

· Attention quality was highest for the audio ad that had the highest voiceover volume (36%) as opposed to the ad that had the lowest voiceover volume (27%) and the ad that had too many competing ...

As technology divides American attention, new research posits that media multitasking has expanded total daily consumption to the equivalent of 32 hours, and it is audio that is most uniquely equipped ...