Audio marketing — marketing that aims to reach and influence patients and their families by what they hear, rather than only by what they see — is a key tool that hospitals and healthcare facilities ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. 2024 is shaping up to be a huge year for audio. With a 22% ...

Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.

Disruptive, yet nostalgic, connected, yet increasingly isolated, Gen Z is the most digitally discerning generation yet. As they increasingly move away from the confines of doom scrolling and visual ...

Did you know that 95% of brands lack a solid sound identity? If you’ve never given much thought around audio branding, then this podcast episode is a must-listen for B2B marketers. In this episode of ...

“Those COVID vaccine trials didn’t include people who look like me.” “I’m definitely not letting the government use the vaccine to put a tracking chip in me” Millions of people across the country have ...

Perhaps you know marketing professionals suffering from "Hot New Platform Exhaustion." The malady typically affects members of a marketing team who spend endless hours retooling content to fit ...

Marketers would do well to keep an eye on Spotify Greenroom, a new audio chat app with great potential for customer engagement. A remarkable experiment in social media is happening now: being social ...