While some tension is normal, shared goals and data-driven strategies can bridge the gap between B2B sales and marketing ...

In an era of relationships and personalisation, a Customer Relationship Management system (CRM) has become the king. And ...

But this just means that you need to influence more people in a wider variety of ways to drive more emotional connections. It ...

Paromita Pramanik is a Product owner working at the intersection of business and technology, driving digital transformation ...

The concept of customer experience (CX) has shifted from customer-centricity to customer obsession, making it much more ...

Product branding is a crucial and challenging task for creating a unique product identity in the competitive market.

STEGA Creative has emerged as a leading force in the Webflow space, combining design excellence with technical ...

Watch Rajiv Rajgopal, the Managing Director of Akzo Nobel India, on ET Now. He will be talking about Akzo Nobel's B2B and B2C ...

With so many ways to pay both in-store and online, consumers now expect this level of choice in every aspect of their lives - ...

Human Element will partner with HawkSearch to expand its offerings for B2B and B2C merchants to include AI-powered search ...

Q4 2024 Earnings Call Transcript September 19, 2024 5:00 PM ETCompany ParticipantsJohn Beisler - IRRoy Olivier ...