There is a viral trend underway where dancers execute hypnotic body rolls, hip isolations, and rhythmically sway to the infectious beats of Tyla’s “Water.” This isn’t just a fleeting moment in pop ...

Bacardi Rum is partnering with streetwear brand Nahmias and Grammy Award-winning producer Boi-1da to create a clothing line featuring embedded QR codes that link to an album by up-and-coming musicians ...

U.K. dance act Groove Armada and global drinks brand Bacardi have partnered on an online mechanism that will harness the power of social network sites to distribute the band's new EP. By Andre Paine U ...

The BACARDÍ Rum sponsorship centers breakthrough artists shaping the future of music by presenting the MTV Push Performance of the Year category, in addition to staging a special edition MTV Live ...

Global spirits giant Bacardi has developed a serious thirst for music, via a 360-degree-style deal with British electronic duo Groove Armada. By Lars Brandle Global spirits giant Bacardi has developed ...

As NFTs mature as a marketing strategy, Bacardi is taking its approach to the next level by pairing purpose with blockchain technology and empowering people to invest in women in music production.

The Bacardi brand is known for its flagship music events. Just last year, the brand introduced the Casa Bacardi concept in Mumbai and Bangalore. It was an immersive platform that brought artists under ...

Bacardi is jumping on Instagram’s newly launched long-videos area, IGTV. The spirits brand is encouraging fans to “direct” a music video made for IGTV in real-time, by voting within Instagram Stories ...

Before you give the coasts too much credit as the epicenters of entertainment, Life Is Beautiful is back to remind us just how much Las Vegas has to offer. And while Rolling Stone is never far from ...

3 Interview: CIX Reflect on Their Latest EP, Memorable Moments With Fans, and Being a Part of the 4th Generation of K-Pop! BACARDÍ and Major Lazer will join forces to encourage fan participation - the ...

Bacardi, the beverage manufacturer, is launching a record label of sorts that commissions songs from artists and will make them available as free MP3 downloads. The Bacardi Bat Project gets its name ...

Barcadi has rolled out a new Snapchat campaign that allows users to star in a uniquely produced music video, soundtracked by the brand’s cultural partners Major Lazer. Bacardi unveils next iteration ...