The term “ballistic coefficient”(BC) is on everybody’s lips these days. It’s the driving force behind the latest wave of cartridge innovation , to the point where ammo manufacturers can hardly offer a ...

Sierra Bullets is proud to announce its 2026 new product lineup. Beginning in early 2026, Sierra will roll out three waves of ...

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For new shooters, hunters, or precision marksmen, accuracy can be challenging without the right tools. A ballistic calculator takes the guesswork out of long-range shooting by automatically adjusting ...