Cosmetics brand Physicians Formula partnered with startup FaceCake Marketing Technologies on banner ads that demonstrate its beauty products through augmented reality (AR). Physicians Formula is ...
Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that ...
TV’s newest commercials are starting to look an awful lot like the web’s oldest. Any user of Amazon’s Fire set-top device might have recently stumbled upon an interactive on-screen graphic from Geico, ...
Here's something you don't see everyday: fewer ads on YouTube. Well, fewer ad formats, at least. YouTube's latest forum post says the company will be doing away with "Overlay ads" on YouTube videos.
An Internet advertising network that swaps banner ads among its members. Each time a member site displays an ad from the network, it receives some amount of credit that is used to display its own ...