Red and green might be the traditional colors for the holidays but this year toyland will be lit up in pink. Barbies. Care Bears. Moosh-Moosh plush buddies, miniature cats and pink slime. The ...

Mattel has opened pre-sales for the Van Gogh Barbie, one of the most anticipated pieces in its new collection in collaboration with the Museum of Modern Art in New York (MoMA) The collaboration aims ...

Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers that sell ...