Ice baths have been used for health benefits and sports recovery for centuries. And with the increasing popularity of the cold-water therapy, and the expanding market for cold plunge tubs, you may ...

When was the last time you thought to yourself, “I really want to take a bath in freezing cold water?” Well, if you’ve had that thought since the beginning of the year, turns out you are not the only ...

This is read by an automated voice. Please report any issues or inconsistencies here. Cold-water recovery has moved from locker rooms into living rooms. Professional athletes still swear by ice tubs ...

MILWAUKEE - They came to the beach knowing what they were in for, and they were all very nervous. They would leave feeling they had conquered the world. You've likely heard of the first two. The third ...

In the age of the Internet, it seems like every day a new health trend emerges, often forcing me to reassess my lifestyle choices, from diet to fitness. Enter the latest trend, and it’s now ...

Ari Gootnick isn’t new to ice baths, but he never gets used to the shock of immersing his body into 40- something-degree water. So when the 29-year-old who works in tech plunged into an ice bath on a ...

Ice baths may have several health benefits, including helping to reduce muscle pain and inflammation and improving mood and cognitive ability. Ice baths involve immersing the body in cold water.