The AdNews end-of-year Perspectives, looking back at 2025 and forward to next year. James Dixon, Chief Digital Officer, ...
As Google goes ahead with plans to eliminate third-party cookies later this year, the software giant launched Meridian, a measurement tool for advertisers. Meridian, an open-source marketing mix model ...
NEEDHAM, Mass.--(BUSINESS WIRE)--in4mation insights LLC (i4i), a MA-based leading innovator in marketing measurement, announces the launch of Optimetry™, their “always-on” SaaS optimization tool that ...
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