Short-form video has long been an easy way to grab audience attention. What started with Vine spread to Instagram as video posts and IGTV. In 2020, Instagram introduced Reels to compete with TikTok.

FOR THE UNINITIATED attempting to use Instagram’s “Reels” tool can feel a bit like learning how to ride a bike—on a tightrope, wearing a parakeet on your head, while everyone you know tunes in to ...

Today’s baitcasting reels bear a passing resemblance to the first one I bought in 1983 as a tween, but in terms of performance there’s little comparison. Today’s reels are lighter, are more durable, ...