Behavioral tests have three key elements: (1) a motivating factor (what motivates the animal in the test); (2) an observable behavior (which behaviors we may expect the animal exhibits in response to ...

This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

Source: SC Psychological Enterprises Ltd. The old saying goes that you can't judge a book by its cover, suggesting that first impressions based upon the look of something don't give you much ...