Most companies use both direct and indirect marketing channels to reach their audience. As a small-business owner, it's essential to understand the differences between the two and create a strategy ...

Online marketing is effective for a number of reasons. It costs very little for your business to contact new customers and it is usually much faster and easier to create digital advertisements than ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

Digital marketing is a type of marketing that has existed for years. It’s very popular because it can be done from anywhere and gives immediate feedback through data. There are many types of digital ...

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

If consumers relate to a brand’s message, story or personality in an emotional way, the sense of connection it creates can help drive them to take action. To prompt customers and prospects to sign up ...