In exchange for at least 25% representation in Players Era, the Big 12 hopes to earn back big money on its commitment. "Over the next six years, Players Era will commit no less than $50 million dollars to Big 12 basketball programs in rights fees," Players Era co-founder Seth Berger said.

A Big 12 college football program is facing likely punishment after an offensive chant from fans at their home stadium.

The Big 12 Conference on Friday announced a multi-year deal with Monster Energy, making the company the league’s official energy drink partner and marking Monster’s first sponsorship with a college athletics conference, according to a press release.

LJ Martin ran for a career-high 222 yards and scored twice to help No. 11 BYU keep its Big 12 title-game hopes alive with a 26-14 victory over Cincinnati on Saturday night.

Groundbreaking partnership gives the Big 12 automatic bids and long-term involvement in the Players Era Men’s Championship, a Las Vegas-based NIL-driven event rapidly reshaping the non-conference landscape.

With two more victories against Cincinnati and UCF, it doesn’t matter what other teams do, BYU is going to the Big 12 Championship Game. The Cougars scored on its first seven possessions of the game in racking up 44 points on the Horned Frogs Saturday in a dominating 44-13 victory.

Jalon Daniels and the Jayhawks (5-5, 3-4 Big 12) take on Rocco Becht and the Cyclones (6-4, 3-4).

There is one more weekend of the Big 12 regular season before the Big 12 championship game in Arlington, Texas. There are four teams with a mathematical chance