Macy’s is trying out new technology geared to make the right match between body and bra. Acknowledging that buying bras that fit properly can be frustrating for shoppers, Macy’s, in 10 of its larger ...

Cuup bras offer lots of support—literally, they’re designed to support 40 chest sizes from A through H. And figuratively, the Cuup service and fit team know more than most lingerie stores about sizing ...

Throughout pregnancy, postpartum recovery, breastfeeding, weaning and weight loss, our bodies go up and down in size and dimension (yes, stuff shifts around!). Generally, you can get away with wearing ...

This batch of brilliant bra hacks include a way to keep your straps in place, a quick fix for cleavage crises, and more.

Finding the perfect bra remains one of the most challenging aspects of personal shopping, with studies indicating that approximately 80% of individuals wear incorrectly sized undergarments. This guide ...

We've been wearing bras for decades. Yet, with a lack of easily accessible information out there, many of us still don't realise we've got the wrong size on, or know how to find the perfect fit. And ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Finding the best bras for small busts can be more involved than you’d think. While some may opt for the ...

Some shoppers swore off bras during quarantine, but Miryha Fantegrossi, vice president of merchandising and design at intimates brand Wacoal, says the lingerie staple isn’t over yet. “I don't find ...

Find the right size, shape, style and fit for you. Courtney Killpack from Bra Fittings By Court says it can really change your life. Their boutique ...

"The biggest mistake is not getting a professional fitting," says Intimacy bra-fit stylist Dee Binyard. And go twice a year: Weight changes and pregnancy can impact breast size. Women often get a band ...

Bra manufacturers insist that millions of women wear the wrong size bras. According to an international survey of 10,000 women from Swiss lingerie company Triumph, 64 percent of women are wearing the ...

We've found the top-rated styles for comfort, support and bounce control. Shop our top picks now from leading brands ...