If a kid in your life keeps chanting “Tralalero Tralala” or “Bombardiro Crocodilo,” you’ve been hit by Italian brain rot.

Most people understand at some level that brain rot isn't exactly good for their brains, but science can tell us exactly why ...

Emerging research suggests overusing digital devices can be harmful, especially to mental health. But does being overly ...

In the first half of 2025, she racked up over 55 million views on TikTok and 4 million likes, mostly from tweens glued to their cellphones. Not bad for an AI-generated cartoon ballerina with a ...

The term “brain rot” dates back to Henry David Thoreau’s 1854 book Walden,but in the digital age, it has become Oxford University Press’ 2024 Word of the Year. With people averaging nearly seven hours ...

Barella Nutella Cucurella is an Italian brain rot meme where the rhyming words are repeated in different tones to achieve a humorous effect. It's one of a series of popular rhyming phrases that are ...

Forbes contributors publish independent expert analyses and insights. author of Chained to the Desk in a Hybrid World: A Guide to Balance. Neuroscientists tell us that “Brain Rot” is becoming a trend ...

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In case you missed it, the 2024 word was “brain rot.” Since 2004, the Oxford English Dictionary has chosen a “word of the year.” This word conveys a summary point of that particular span of time. It ...

The conversation on brain health has been growing in recent years, and 2024 was no exception. This year brought significant highlights, including increased investment in brain capital (also known as ...