When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

When starting a business, entrepreneurs typically focus on creating an effective brand name. However, they must also begin crafting ... Create your new brand logo. Logos are essential to your business ...

Without any other context, you can perhaps ID dozens if not more logos of carmakers, retail chains and consumer goods. But ...

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its ...

Adidas is one of the most prominent names and logos in sportswear, but not many people know what the name actually means. The ...

The Toronto Sceptres, Montreal Victoire, Ottawa Charge, Boston Fleet, Minnesota Frost and New York Sirens will start the PWHL ...

Although you are not required to register a tradename or a logo and can acquire common law rights simply by using the trademark in commerce, registration allows a company to establish exclusive rights ...

Distinctive brand assets are a powerful weapon, but assuming everyone knows your assets as well as you do might be impacting ...

The company logo proves that, despite any confusion on the correct way to pronounce its name, the brand still boasts ...

Audi introduces a new electric vehicle brand in China, ditching its iconic four-ring logo to target younger buyers.

The MLB franchise announced Monday it has removed Oakland from its name and will simply be the "Athletics." It appears the ...

“Strong brands make a connection with its consumers ... The abandonment of racist and offensive names and logos by teams such as MLB’s Cleveland Guardians (from the Indians, which was ditched along ...