When customers truly love a brand, they do more than make repeat purchases. They become loyal advocates who repeatedly recommend the brand and spread positive word-of-mouth, building an emotional ...

For too long we have heard the word performance marketing used to define an organization’s success when it came to leveraging multiple vehicles to coax customer engagement that drove improved ...

Love makes people notice your brand. Trust makes them stay. Yet many companies chase “brand love” as if it were the endgame, pouring budgets into viral campaigns, celebrity tie-ups and grand launches.

In today's dynamic B2B landscape, in which interactions have evolved from transactional exchanges to meaningful engagements, measuring brand love has emerged as a strategic imperative. That concept of ...