It changes how you play ...

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other. While the Lego Group ...

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego ...

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could trigger the Imperial March to play.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...