Opinions expressed by Entrepreneur contributors are their own. To some, the acronym GIF (short for Graphics Interchange Format) might seem like a mysterious online language describing looping clips of ...

Are you ready to talk about GIFs? Sit tight because we’re talking about marketing for millennials. My startup’s target consumers are young women between the ages of 18 and 35. It’s an incredibly tech ...

There’s no point in denying it: The GIF is an Internet staple we’ve completely given in to. But we humble users aren’t the only ones – when anything sees as meteoric a rise as GIFs have, you can bet ...

Plenty of tech startups dream of building a new consumer brand that's used and recognized by hundreds of millions of people every day. Few of them get as close as Giphy, the four-year-old GIF search ...

GIFs and cinemagraphs are a fun and innovative way for brands to connect with their audience in the era of Tumblr, BuzzFeed and other media platforms attempting to hack the virality of the Internet.

Instagram's new Boomerang feature isn't a GIF-maker, but it thinks like one: The tool makes one-second videos out of a burst of photos. The Boomerang videos loop indefinitely, forwards and then ...

When words are not enough, GIFs are a perfect way to convey big emotions, like outrage, shock, and joy. But have you ever felt limited by the selection available? Perhaps you have a series of photos ...

Animated GIF files, while fun to watch, can consume a large amount of space on your business website and on forums where you might post them. Animated GIFs are large because they consist of multiple ...

Twenty-five years ago Friday, Steve Wilhite invented the GIF file format and bestowed upon the world the perfect vehicle for some of the best memes ever created. It’s more than a picture but not quite ...