The projected 7.41% digital AdEx increase next year therefore conceals a redistribution dynamic. Additional funds will enter the ecosystem, but disproportionately toward performance-driven, ...
As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role ...
In a sign that the social media and user-generated content market may be developing a traditional advertising model, revenue-sharing online video aggregator Revver this morning announced a plan to ...
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