MUMBAI, INDIA: Setting the destination; auditing the current situation; and mapping the journey to the destination - three steps needed to create a successful CRM strategy. Building a customer ...

With digital-mapping services becoming increasingly popular, traditional map-production technologies will simply no longer be able to keep pace, according to a recent report from ABI Research. No ...

Marketing personas have long been an essential tool in every marketer’s arsenal. Traditionally, persona mapping has been a key component of strategic marketing for decades, helping brands better ...

A new partnership announced by Asset-Map and Redtail Technologies aims at combining the firms’ customer relationship management (CRM) capabilities. Moving forward, subscribers of both the Asset-Map ...

The financial services industry is one of the first movers when it comes to CRM implementations. Opinions of CRM may change, however, depending on where a company is in its CRM maturation process. One ...

LOS ANGELES, Feb. 3, 2020 /PRNewswire/ -- Pipeliner CRM today announced new features for its relationship mapping tool that visually identifies new opportunities, key influencers and naysayers. With ...

Customer Relationship Management (CRM) might be a staid topic but unlike the Latham-Howard "great debate", at least the chief executives of two leading software companies -- Intentia and PeopleSoft -- ...

PeopleSoft Inc. plans to bring its Total Ownership Experience initiative, as well as its acquired J.D. Edwards technology, to its CRM suite next year. The Pleasanton, Calif., company will also develop ...

If you are a higher education CXO or in admissions and marketing, one of the primary challenges with the upcoming financial crisis is to ensure that your institution meets the enrollment goals for the ...