With pandemic resulting in lockdown, economic situation in India was grim. Chocolates, which is considered discretionary spend in India, faced relevance challenge and saw massive drop in sales in ...
Cadbury 5 Star, in collaboration with Ogilvy, has again outdone itself with an audacious and hilarious take on Valentine’s Day. Building on its “Eat 5 Star, Do Nothing” philosophy, the brand takes its ...
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