The UK government has decided not to push ahead with proposals to establish a Change4Life kitemark. Public Health England confirmed there are “no plans” to introduce a kitemark on food packaging. The ...

Change4Life, a food industry-backed scheme drawn up to help in the fight against obesity, has been launched by the UK government. The initiative, which was first announced during the summer, was ...

The UK government has just launched a lazy and stereotypical attack on the games industry. The Department of Health’s Change4Life ads show a young boy holding a PlayStation 3 controller under the ...

Public Health England’s Change4Life campaign has got a big job on its hands. Currently in the UK, 4-10 year olds consume around 22kg of sugar per year - the average weight of a 5-year-old, something ...

Corner shops nationwide can now get help from the ‘Change4Life’ scheme to sell more fruit and veg – which should see a high number of people getting their 5 a day and shops seeing an increase in ...

The Change4Life campaign, created by Aardman, will launch tonight during Coronation Street on ITV, as well as a ‘healthy food takeover’ ad break - created by M&C Saatchi - featuring ads ads from Asda, ...

The UK Government has confirmed that it will seek to extend the Change4Life public health campaign to include alcoholic drinks, but industry could be left footing the bill.

ELSPA has announced that following consultation with the UK's Department for Health, Wii Fit Plus will become the first videogame to be allowed to use the National Health Service's Change4Life ...