A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.

AI sucks, and there's no way this bubble doesn't burst sometime soon, but the C-suites are still all-in on AI, which means ...

“Coca-Cola embraces innovation with AI-powered storytelling, bringing beloved holiday traditions and new festive narratives ...

"It's the real thing'.... or is it? For decades, authenticity has been the message at the heart of Coca-Cola's branding. Even today, it's tagline is 'Real magic'. But Christmas 2024 marks a major ...

Coca-Cola has launched a new round of AI-powered Christmas advertisements after facing criticism over last year’s campaign ...

Drawing on fresh testing from System1, Andrew Tindall reveals an uncomfortable truth: the public doesn’t care about ...

On Nov. 3, Coca-Cola released its latest “Holidays Are Coming” ads on YouTube, and for the second year in a row, some of them ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...

Converse and Coca-Cola have joined forces for a limited-edition sneaker and apparel collection, bringing together two of the ...