Rocket Adds Live ‘Country Roads’ Sing-Along to Super Bowl Commercial, in Bid for ‘Moment of Unity’
Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would create a moment of unity
Super Bowl 59 Commercial Odds: Which Companies Will Run Ads During the Big Game?
Many of the biggest companies in the U.S. will spend millions to air a Super Bowl commercial. Which brands are on the list? We examine the odds.
WATCH: Fans Sing 'Take Me Home, Country Roads' During Super Bowl LIX
The Pride of West Virginia”, the West Virginia University Marching Band, has performed ‘Take Me Home, Country Roads’ prior to every football game since 1972. West Virginia University football coach Rich Rodriguez started a new tradition in 2001,
Behind Rocket’s Super Bowl ad and live in-stadium singalong
Rocket Companies has aired its first Super Bowl ad since 2022 and with it, done something no brand has done at the Big Game before. Immediately following the airing of its second quarter 60-second spot titled “Own the Dream,
WVU sports (commentary): 'Country Roads' provides moment of unity at Super Bowl
Lasting moments in Sunday evening’s Super Bowl were abnormally easy to identify. Perhaps the most significant was Rocket Mortgage’s use of the song “Take Me Home, Country Roads” in a television ad that included the 65,
Overhead Video of 'Country Roads' Super Bowl Sing-Along Will Warm Your Heart
The Philadelphia Eagles got off to a good start in Super Bowl LIX against the Kansas City Chiefs, taking a 10-0 lead after a Jake Elliott field goal halfway through the second quarter. Then the crowd enjoyed a moment for the ages.
Super Bowl 2025 commercials: 6 of the best, 8 of the worst
There are those who watch the Super Bowl to see the game. And there are those who watch it just to see the commercials.
Neither Microsoft nor Coca-Cola: the best Super Bowl ad ever was a work of art by the world’s most valuable brand
We’ve seen some unforgettable Super Bowl ads over the years but Ridley Scott’s iconic commercial was a gamechanger.
Coca-Cola's 2025 Super Bowl ad takes aim at AI
Super Bowl ad takes aim at AI Coca-Cola has released its much-anticipated 2025 Super Bowl ad, which takes aim at the rise of AI.
Marketing Dive5d
Campaign Trail: Coca-Cola travels across decades to tell a family story
Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved ...
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Thums Up brings SRK and Allu Arjun together for ‘Dum Hai Toh Dikha' campaign
With “Dum Hai Toh Dikha,” the brand amplifies its legacy, encouraging today’s generation to step up with determination and ...
Coca-Cola 'Won Overall Share' From Pepsi: Analyst Says 'Never Seen Fundamentals This Good,' Amid Strong 2025 Outlook
Coca-Cola's Q4 exceeded expectations amid strong "fundamentals" despite currency headwinds and a market share grab from its ...
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‘We are not backing off’: Coca-Cola doubles down on commitment to invest in marketing
The Coca-Cola Company will pursue expanded profit margins by reaping the rewards of its marketing transformation programme, not cutting budgets, its CEO says.
The Coca-Cola Company (NYSE:KO) Q4 2024 Earnings Call Transcript
Q4 2024 Earnings Call Transcript February 11, 2025 The Coca-Cola Company beats earnings expectations. Reported EPS is $0.55, ...
Atlanta Journal-Constitution21h
Coke CEO: Aluminum tariffs will increase cost of cans, but ‘we can adapt’
Atlanta-based Coca-Cola said new tariffs on aluminum announced by the Trump administration will increase the cost of cans for its business of selling beverages in the U.S., but CEO James Quincey said ...