Coca-Cola views marketing investment as a “motor to drive the topline and bottom line”, CEO James Quincey told investors today (24 October). In the drinks’ giant quarter three 2023 results, which ...

The Coca-Cola Company KO leaned further into its diversified brand portfolio in first-quarter 2025, spotlighting growth across low and no-calorie offerings like Coca-Cola Zero Sugar, which was a ...

Coca-Cola says people are shelling out more money for its drinks, thanks to a mix of reinvigorated marketing and mini-cans and glass bottles that tend to cost more. To help boost weak sales growth, ...

Coca-Cola Co. is introducing new Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke in January 2006, and has announced plans to phase out its Vanilla Coke, Vanilla Diet Coke and Diet Coke ...

Coca-Cola KO posted 6% organic sales growth in the first quarter on a 5% price mix increase. Adjusted operating margin widened 140 basis points to 33.8%. Why it matters: Despite a weaker macro ...

NEW YORK (AP) — Coca-Cola, under pressure as consumers shift away from sugary drinks, is unveiling a new campaign that for the first time unites its most well-known slate of drinks under a single ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...

What started as a limited marketing push in Australia has slowly turned into one of Coca-Cola's signature yearly events, expanding to over 100 countries worldwide since 2011, according to the release.

Anyone who’s ever made their own unique soda combination using a Coca-Cola Freestyle machine now has the chance to share their recipe with the rest of the country -- and win $10,000. The company ...

Large retailers often push for sharper promotions when prices rise. That can help keep traffic, but it also compresses ...

Since Coca-Cola Co. launched My Coke Rewards three years ago, the mobile program has emerged as one of the most popular consumer packaged goods sites in mobile marketing, according to Harte-Hanks?