The Coca-Cola Company KO is steadily reshaping its global bottling footprint through a long-term refranchising strategy that shifts bottling operations to local partners. This asset-light approach ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...

Coca-Cola’s biggest challenge in greening its operations is its own global marketing strategy "But Coke’s single largest contribution to climate change comes from its refrigeration equipment" ...

This aggressive marketing strategy is especially vital as Coca-Cola navigates macroeconomic uncertainty and shifting consumer sentiment. With first-quarter 2025 volume growth across all categories ...

As Coca-Cola leans into premiumization, rivals like PepsiCo Inc. PEP and Keurig Dr Pepper Inc. KDP are stepping up their game with strategic moves aimed at capturing a larger share of the high ...

Coca-Cola's many strengths include its iconic brands, massive distribution network, huge marketing budget, and its size (which allows it to swallow up smaller competitors with hot new products).

Coca-Cola makes use of seven digital centres in different parts of the world to focus on the following areas: Business Intelligence, data analytics, digital insights, digital marketing, and better ...