Mr. Pibb was first introduced as a competitor to Dr. Pepper in 1972. At this time, the soft drink was called Peppo. But that ...

For the past seven years, Coca-Cola has focused their advertising campaign on “the big picture.” And we mean, the VERY big picture. Coca-Cola, known for their long-form storytelling in advertising, ...

Dr Pepper has ended an agreement with a major soda bottling and distribution company. What does it mean for Texans?

Coca-Cola, an official partner for the 2024 Olympic and Paralympic Games in Paris, will be using the global stage to uplift life’s everyday moments, unveiling its marketing push for the worldwide ...

"Life tastes good" is Coca-Cola Co.'s new global advertising slogan, but it's not going down well at Toronto-based Parmalat Canada Ltd. Parmalat says it's already using "Life tastes good" as a slogan ...

In 1969, astronauts landed on the moon and Coke introduced a now classic tagline, “It’s the Real Thing.” My ninth-grade English teacher would give an F to anyone who used the word “thing” in writing ( ...

Mr. Pibb was first introduced as a competitor to Dr. Pepper in 1972. At this time, the soft drink was called Peppo. But that ...