When it comes to marketing, the term "cohort" refers to specific experiences, events or other factors shared by a group of consumers according to Google. These cohorts are used to identify and target ...

Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities. If the idea of cohorts in marketing feels familiar, it is. It's been ...

Cohort analysis is a way of evaluating your business that involves grouping customers into “cohorts” and observing how they behave over time. A commonly used approach is monthly cohort analysis, where ...