If you've been on TikTok or Instagram lately, you've likely scrolled across more than a few seasonal color analyses. Many of these trending videos focus on how to find the best hair color for your ...

Looks like you’ve been wearing the wrong shade of green. If you’ve been on social media anytime in the past three years, you’ve probably seen a video that goes like this: One person is sitting in a ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Picture this: You’re in a store and spot a piece of clothing that you love. You take it to the dressing ...

Seasonal color analysis, a fad from the 1980s seeking to identify a person’s most flattering color palette, is drawing views and exasperation on TikTok. By Callie Holtermann A barefaced woman studies ...

If you’ve been on TikTok at all within the last year, you’ve likely come across a few videos about the recent color analysis revival. They all typically follow the same format: a bare-faced client ...

A while back, I used an app to figure out if I was a deep winter, cool summer, clear spring, or warm autumn. Like many others, I hoped it would help me avoid colors that wash me out and find those ...

Struggling to find the right lip color for you? Find out your color season and see what colors could suit you.

As long as people have been able to dress in color, we’ve been desperate to do it better. In the mid-19th century, advances in dyeing technology and synthetic organic chemistry allowed the textile ...