The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance.

The maker of a men's body spray is pulling ads that appear to promote rape. It shows four men appearing to stalk a frightened-looking woman in a store. The ad aired just a week after a 17-year-old was ...

Brand designers reengineered the Axe bottle to curb a problem anyone who grew up after the ’80s is familiar with: chronic ...

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever 's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really ...

WWE Superstar John Cena is an accomplished athlete and thespian, has granted more wishes for the Make-a-Wish foundation than anyone else, and now, he even smells fantastic. Cena is the brand ...