Ellen Van Loo, an expert in the field of consumer food behavior, has joined Purdue University’s Department of Agricultural ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Following a separate announcement on Wednesday in which Cobalt and Edmunds.com said they will be partnering to provide a window into online automotive shopping behavior, Edmunds also revealed a new ...

The CLIK Consumer Behavior Research Forum, founded five years ago by the Universities of Cincinnati, Louisville, Indiana and Kentucky, offers educational entities the opportunity the present papers ...

The concept of functional foods has garnered significant attention as it bridges the gap between nutrition and health, offering benefits beyond basic dietary needs through the inclusion of bioactive ...

High-quality consumer data is essential to successfully innovating and marketing new CPG products – but it is also expensive and difficult to obtain via traditional research methods, and it can take ...

It didn’t surprise Austin Benchley and Alexis Reed that the McDonald’s on South Mission Street in Mt. Pleasant is one of the most visited fast food restaurants in town. Probably because of it’s ...